{"id":9211,"date":"2026-07-21T22:59:27","date_gmt":"2026-07-21T20:59:27","guid":{"rendered":"https:\/\/atb.law\/?post_type=blog-post&#038;p=9211"},"modified":"2026-08-02T14:09:42","modified_gmt":"2026-08-02T12:09:42","slug":"ai-transparency-according-to-the-ai-act-what-companies-need-to-know-about-the-new-eu-guidelines","status":"publish","type":"blog-post","link":"https:\/\/atb.law\/en\/blog-post\/ki-transparenz-nach-der-ki-vo-was-unternehmen-zu-den-neuen-eu-leitlinien-wissen-muessen\/","title":{"rendered":"AI Transparency under the AI Act"},"content":{"rendered":"<h2 id=\"page-von-leitlinien-praxisleitfaden\">From guidelines &amp; practical guides<\/h2>\n<p>At first glance, the \u201eaccompanying legislation\u201c to the AI Act can be confusing. For example, the EU Commission recently published, in addition to these guidelines, the practical guide (<a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/code-practice-ai-generated-content\">Code of Practice on Transparency of AI-Generated Content<\/a>) presented. To properly classify the system, a simple distinction is sufficient:<\/p>\n<ul>\n<li><span data-path-to-node=\"4,0,0,0\">The guidelines serve as a legal interpretation tool<\/span><span data-path-to-node=\"4,0,0,2\">. They define the legal scope, clarify key terminology, and set out the exceptions for all covered AI systems pursuant to Article 50 of the AI Act.<\/span><span data-path-to-node=\"4,0,0,4\">.<\/span><\/li>\n<li><span data-path-to-node=\"4,1,0,0\">By contrast, this practical guide focuses on the operational and technical implementation of generative AI.<\/span><span data-path-to-node=\"4,1,0,2\">. It provides concrete standards for providers and operators \u2013 for example, regarding the implementation of machine-readable markings or the design of visible labels for deepfakes.<\/span><span data-path-to-node=\"4,1,0,4\">.\u00a0<\/span><\/li>\n<\/ul>\n<p>For compliance practice, the practical guide is essential: its adherence serves as primary evidence for generative systems that legal requirements are met. If a company deviates from it, it must proactively demonstrate to the supervisory authority that its alternative solutions are equivalent and effective.<\/p>\n<p>A lot more material is yet to come: delegated acts, implementing acts, codes of practice, codes of conduct, guidelines, harmonized standards, common specifications. For a good initial overview of the \u201eaccompanying legislation\u201c to the AI Act, we recommend the clear <a href=\"https:\/\/www.rtr.at\/rtr\/service\/ki-servicestelle\/ai-act\/erg-leitlinien-und-dokumente.de.html\">RTR Information Page<\/a> on this topic.<\/p>\n<p><em>Moving on to the content of the Transparency Guidelines:<\/em><\/p>\n<h2 id=\"page-ki-agenten-zeigt-euch\">AI agents: Show yourselves!<\/h2>\n<p><span data-path-to-node=\"3,0\">The use of autonomous and semi-autonomous AI agents is increasing rapidly in business transactions. Whether in automated bookings, direct customer contact, or even independent contract negotiations, AI agents are increasingly taking over operational tasks.<\/span><span data-path-to-node=\"3,2\">. This is precisely where the final guidelines on Article 50(1) of the AI Act establish strict rules. As soon as these systems interact directly with natural persons in the execution of their tasks, they must identify themselves accordingly.<\/span><span data-path-to-node=\"3,4\">.<\/span><\/p>\n<p>In any case, it must be clearly recognizable to the respective negotiation partner or customer:<\/p>\n<ul>\n<li>That it is an Artificial Intelligence.<\/li>\n<li>The name of the person or company the agent is acting on behalf of.<\/li>\n<\/ul>\n<p><span data-path-to-node=\"6,0\">The background to this strict requirement is legally and economically fundamental: it concerns the transparency of delegated powers and the legal accountability (liability) for the system's actions.<\/span><span data-path-to-node=\"6,2\">. When an AI agent acts in a legal transaction, it must be clear to the counterpart beyond a shadow of a doubt to whom the actions of this system are legally attributable.<\/span><\/p>\n<p>Anyone deploying AI agents should also ensure that the agent's decision-making powers are transparent and understandable to the counterpart at all times. Before integrating such systems operationally into customer interactions, the scope of action and disclosure obligations must be strictly measured against not only the AI Act, but also general corporate and civil law, and precisely verified.<\/p>\n<h2 id=\"page-beware-of-das-war-doch-offensichtlich\">Beware of \u201eThat was obvious!\u201c\u00a0<\/h2>\n<p><span data-path-to-node=\"3,0\">The AI Act (specifically Article 50(1)) provides for an exception to the information obligation for interactive AI systems if it is \u201eobvious\u201c to an informed, observant, and reasonable person anyway that they are interacting with an AI.<\/span><span data-path-to-node=\"3,2\">. However, the guidelines emphasize unequivocally: this exception is to be interpreted extremely restrictively.<\/span><span data-path-to-node=\"3,4\">. The mere general knowledge that AI exists and is being used increasingly is by no means sufficient<\/span><span data-path-to-node=\"3,6\">.<\/span><\/p>\n<p><span data-path-to-node=\"4,0\">According to the Commission, whether an interaction is actually obvious requires an assessment based on the standard of European consumer protection law (the image of the \u201eaverage consumer\u201c).<\/span><span data-path-to-node=\"4,2\">. Companies must precisely assess the target group, the reasonably foreseeable audience, and their respective AI literacy.<\/span><span data-path-to-node=\"4,4\">. An absolutely crucial factor in this regard is the composition of the audience: as soon as a system is accessible to the general public and can therefore also reach vulnerable groups (such as children, the elderly, or individuals with cognitive impairments), the exception is generally void, as these individuals must be effectively protected.<\/span><span data-path-to-node=\"4,6\">.<\/span><\/p>\n<p><span data-path-to-node=\"5,0\">Given voices that sound increasingly human, realistic avatars, and sophisticated dialogue capabilities, the commission states that relying on \u201eobviousness\u201c only leaves room when there is practically \u201eno longer any doubt\u201c about the artificial nature of the interaction.<\/span><span data-path-to-node=\"5,2\">. Indeed, the exception can certainly apply in practice\u2014for example, with programming assistants for professionals or internal AI tools used for organizational purposes by specially trained employees.<\/span><span data-path-to-node=\"5,4\">. However, the compliance rule is: A blanket \u201ethey must have known that\u201c misses the mark. Anyone relying on this exception urgently needs a documented, target-group-specific assessment to be able to survive an official audit procedure.<\/span><span data-path-to-node=\"5,6\">.<\/span><\/p>\n<h2 id=\"page-von-der-kennzeichnung-befreit\">Exempt from labeling<\/h2>\n<p>The Commission provides a detailed list of content that is not subject to the labeling and detection obligations under Article 50(2) of the AI Act. This expressly includes:<\/p>\n<ul>\n<li>Source code and technical formats (including APIs, SQL, JSON)<\/li>\n<li>Machine-to-machine communication without human contact <span data-path-to-node=\"3,1,0,0\">as well as pure observation and measurement data (such as recordings from AI sensors, smart meters, or GPS trackers in industry)<\/span><\/li>\n<li>Short outputs like single words or UI labels<\/li>\n<li><span data-path-to-node=\"3,3,0,0\">Internal analyses and recommendation systems that merely structure, arrange, or rank existing data, but do not summarize or alter its content<\/span><span data-path-to-node=\"3,3,0,2\">.<\/span><\/li>\n<li><span data-path-to-node=\"3,4,0,0\">Assistance with standard processing, such as grammar checks, translations, format conversions, or minor image corrections (e.g., noise reduction)<\/span><span data-path-to-node=\"3,4,0,2\">.<\/span><\/li>\n<li><span data-path-to-node=\"3,5,0,0\">Inconsequential modifications that do not alter the semantics of the original data, such as mere conversation transcriptions or technical markers in medical images<\/span><span data-path-to-node=\"3,5,0,2\">.<\/span><\/li>\n<li>Intermediate results in closed film, gaming, and advertising processes (only the final product must be marked)<\/li>\n<li><span data-path-to-node=\"3,7,0,0\">Ephemeral real-time content, such as in the VR or gaming sector, that is not saved unless marking is technically unfeasible and users are informed otherwise<\/span><span data-path-to-node=\"3,7,0,2\">.<\/span><\/li>\n<\/ul>\n<p><span data-path-to-node=\"4,0\">In addition, there are special rules for narrowly defined industrial and B2B scenarios.<\/span><span data-path-to-node=\"4,2\">. If the AI output is of a purely technical nature, is processed only by a closed circle of professionals, does not go public, and is protected against misuse by security measures, the labeling requirement does not apply.<\/span><span data-path-to-node=\"4,4\">.<\/span><\/p>\n<h2 id=\"page-deep-dive-on-deep-fakes\">Deep Dive on Deep Fakes\u00a0<\/h2>\n<p><span data-path-to-node=\"3,0\">According to Article 50(4) of the AI Act, deployers who use AI systems to generate or manipulate so-called deepfakes must disclose that these contents have been artificially generated or altered.<\/span><span data-path-to-node=\"3,2\">. The guidelines now significantly help companies narrow down the legal scope and identify what even qualifies as a deepfake.<\/span><span data-path-to-node=\"3,4\">.<\/span><\/p>\n<p><span data-path-to-node=\"4,0\">Legally, a deepfake exists when AI-generated or AI-manipulated image, audio, or video content resembles existing persons, objects, places, or events and could falsely appear to a person as authentic or truthful<\/span><span data-path-to-node=\"4,2\">. The guidelines provide essential clarification for this assessment:<\/span><\/p>\n<ul>\n<li>A deepfake must resemble realistic, actually existing (or plausibly existing) subjects. Content that obviously contradicts the laws of nature (such as a flying human without technical aids or fictional creatures) falls outside the scope of application, as there is no serious risk of deception with them.<\/li>\n<li><span data-path-to-node=\"5,1,0,0\">Whether content is mistakenly believed to be authentic must always be evaluated in the overall context.<\/span><span data-path-to-node=\"5,1,0,2\">. The guidelines clarify that photorealism alone is not enough<\/span><span data-path-to-node=\"5,1,0,4\">. The decisive factors are the context of publication and the expectations of the audience \u2013 for example, whether a manipulated video appears in a documentary (high expectation of truth) or within the context of a recognizable video game sequence<\/span><span data-path-to-node=\"5,1,0,6\">.<\/span><\/li>\n<li><span data-path-to-node=\"5,2,0,0\">Minor AI-assisted adjustments to existing material (e.g., color corrections, noise reduction, cosmetic enhancements, or format-related background adjustments) generally do not significantly alter the perception of authenticity.<\/span><span data-path-to-node=\"5,2,0,2\">. Such standard edits do not make content a deepfake<\/span><span data-path-to-node=\"5,2,0,4\">.<\/span><\/li>\n<li><span data-path-to-node=\"5,3,0,0\">For content that is clearly part of an artistic, creative, satirical, or fictional work, the guidelines provide for relaxed transparency obligations.<\/span><span data-path-to-node=\"5,3,0,2\">. Disclosure here only needs to be made in such a way that it does not hinder the presentation or enjoyment of the work.<\/span><span data-path-to-node=\"5,3,0,4\">. However, this exception is to be interpreted restrictively and does not apply to purely commercial or informative content (such as advertising or news)<\/span><span data-path-to-node=\"5,3,0,6\">.<\/span><\/li>\n<\/ul>\n<p><span data-path-to-node=\"6,0\">When private individuals generate and share deepfakes in a purely personal and non-professional context, they fall outside the labelling obligation under Article 50(4) of the AI Act in their role as operators.<\/span><span data-path-to-node=\"6,2\">. While the provider's obligation for machine-readable labeling at the system level remains, the strict legal stance is softened for purely private use.<\/span><span data-path-to-node=\"6,4\">. Nevertheless, the following applies to consulting practice: The classification always depends on whether the person in the individual case is actually acting purely privately and not economically or professionally.<\/span><span data-path-to-node=\"6,6\">.<\/span><\/p>\n<h2 id=\"page-menschliche-uberprufung-mehr-als-ein-bloser-spell-check\">Human Review: More than just a spell-check<\/h2>\n<p><span data-path-to-node=\"3,0\">For AI-generated or manipulated texts that inform about matters of public interest, Article 50(4) of the AI Act provides for a particularly practically relevant exception to the labeling requirement.<\/span><span data-path-to-node=\"3,2\">. This applies provided the content is subject to genuine human review or editorial control and a natural or legal person bears editorial responsibility<\/span><span data-path-to-node=\"3,4\">.<\/span><\/p>\n<p>The guidelines set clear rules here to prevent circumvention of transparency obligations:<\/p>\n<ul>\n<li><span data-path-to-node=\"5,0,0,0\">A purely automated check, a superficial grammar and spelling check, or a formal rubber-stamping without engagement with the content are by no means sufficient<\/span><span data-path-to-node=\"5,0,0,2\">. A conscious examination of the substance by persons with appropriate professional judgment is required.<\/span><span data-path-to-node=\"5,0,0,4\">. Reliable fact-checking of the information and sources is the explicit minimum requirement.<\/span><span data-path-to-node=\"5,0,0,6\">.<\/span><\/li>\n<li><span data-path-to-node=\"5,1,0,0\">The concept of editorial responsibility presupposes that a person or entity (such as the editor-in-chief or the publishing company) assumes ultimate legal responsibility as well as the decision-making authority regarding the content of the publication.<\/span><span data-path-to-node=\"5,1,0,2\">. To ensure public accountability, the guidelines explicitly require that the identity and contact details of the controller be easily discoverable and made publicly accessible (for example, in the legal notice or terms and conditions).<\/span><\/li>\n<li><span data-path-to-node=\"5,2,0,0\">A substantial AI intervention that takes place only after human review (for example, if the AI automatically shortens or reformulates the approved text prior to publication) regularly invalidates the exception.<\/span><span data-path-to-node=\"5,2,0,2\">. The final human approval must strictly include the text in the exact form in which it is ultimately published.<\/span><span data-path-to-node=\"5,2,0,4\">.<\/span><\/li>\n<\/ul>\n<h2 id=\"page-was-jetzt-zu-tun-ist\">What needs to be done now:<\/h2>\n<p>The time for abstract interpretations is over. To avoid having to make difficult explanations in an emergency, you should check the following points by 08\/02\/2026:<\/p>\n<ul>\n<li><span data-path-to-node=\"2,0,0,0\">Carefully check where your AI systems communicate directly with natural persons (Article 50(1) AI Act)<\/span><span data-path-to-node=\"2,0,0,2\">.<\/span><\/li>\n<li>S<span data-path-to-node=\"2,1,0,0\">ensure that autonomous or semi-autonomous AI agents make their artificial nature and their principal transparent<\/span><span data-path-to-node=\"2,1,0,2\">.<\/span><\/li>\n<li><span data-path-to-node=\"2,4,0,0\">Identify internal and technical workflows that are exempt from the obligations (e.g., B2B scenarios or obvious interactions).\u00a0<\/span><\/li>\n<li><span data-path-to-node=\"2,5,0,0\">Ensure that \u201ehuman review\u201c is always the final step before the final publication of AI-generated texts on topics of public interest.<\/span><span data-path-to-node=\"2,5,0,2\">.<\/span><\/li>\n<li><span data-path-to-node=\"2,6,0,0\">If you rely on the journalistic-editorial exemption, make the identity and contact details of the responsible person or entity (e.g., in the imprint) easily accessible.<\/span><span data-path-to-node=\"2,6,0,2\">.<\/span><\/li>\n<li><span data-path-to-node=\"2,7,0,0\">Ensure that transparency notices and labels are designed to be accessible and\u2014depending on the target audience (e.g., when involving children or older adults)\u2014easy to understand.<\/span><span data-path-to-node=\"2,7,0,2\">.<\/span><\/li>\n<\/ul>\n<h2 id=\"page-fazit\">Conclusion<\/h2>\n<p><span data-path-to-node=\"5,0\">With the transparency guidelines, the European Commission aims to create legal clarity in highly complex transparency issues.<\/span><span data-path-to-node=\"5,2\">. In practical application, the document turns out to be pleasingly proportionate, which represents a valuable legal demarcation, particularly for industry and internal technical workflows due to clearly defined exceptions.<\/span><span data-path-to-node=\"5,4\">.<\/span><\/p>\n<p><span data-path-to-node=\"6,0\">In the future, risks will primarily arise wherever compliance is based on mere assertions rather than on reliable facts.<\/span><span data-path-to-node=\"6,2\">. On the other hand, those who timely establish well-founded processes, take documentation and verification obligations seriously (ideally by using the practical guide), and maintain transparency toward end customers will avoid legal disputes.<\/span><span data-path-to-node=\"6,4\">. Anyone who takes these steps now will be on the safe side for the upcoming entry into force in August.<\/span><span data-path-to-node=\"6,6\">.<\/span><\/p>\n<h2 id=\"page-haufige-bzw-relevante-fragen-faqs\">Frequently Asked Questions (FAQs)<\/h2>\n<div class=\"schema-faq-section\">\n<p class=\"block-editor-rich-text__editable schema-faq-question rich-text\" role=\"textbox\" contenteditable=\"true\" aria-multiline=\"true\" aria-readonly=\"false\" aria-label=\"Enter a question\" data-wp-block-attribute-key=\"faq-question-1784666511861-question\"><strong><em data-rich-text-format-boundary=\"true\">Are the new transparency guidelines of the EU Commission legally binding?<\/em><\/strong><\/p>\n<p class=\"block-editor-rich-text__editable schema-faq-answer rich-text\" role=\"textbox\" contenteditable=\"true\" aria-multiline=\"true\" aria-readonly=\"false\" aria-label=\"Enter answer to the question\" data-wp-block-attribute-key=\"faq-question-1784666511861-answer\"><span data-path-to-node=\"3,0\">No, formally they neither directly bind companies nor courts<\/span><span data-path-to-node=\"3,2\">. The final authority for interpreting the AI Act remains the Court of Justice of the European Union (CJEU).<\/span><span data-path-to-node=\"3,4\">. Nevertheless, in practice, the guidelines function as a crucial legal benchmark for regulatory authorities. In the event of proceedings, companies that deviate from these guidelines de facto bear the full burden of proof.<\/span><\/p>\n<\/div>\n<div class=\"schema-faq-section\">\n<p class=\"block-editor-rich-text__editable schema-faq-question rich-text\" role=\"textbox\" contenteditable=\"true\" aria-multiline=\"true\" aria-readonly=\"false\" aria-label=\"Enter a question\" data-wp-block-attribute-key=\"faq-question-1784666571450-question\"><strong><em data-rich-text-format-boundary=\"true\">What information must AI agents disclose to users?<\/em><\/strong><\/p>\n<p class=\"block-editor-rich-text__editable schema-faq-answer rich-text\" role=\"textbox\" contenteditable=\"true\" aria-multiline=\"true\" aria-readonly=\"false\" aria-label=\"Enter answer to the question\" data-wp-block-attribute-key=\"faq-question-1784666571450-answer\"><span data-path-to-node=\"4,0\">Once autonomous or semi-autonomous AI agents interact directly with natural persons\u2014for example, in contract negotiations or customer service\u2014they must clearly communicate two things: they must disclose their artificial nature and unequivocally state on behalf of which natural or legal person they are acting.<\/span><span data-path-to-node=\"4,2\">.<\/span><\/p>\n<\/div>\n<div class=\"schema-faq-section\">\n<p class=\"block-editor-rich-text__editable schema-faq-question rich-text\" role=\"textbox\" contenteditable=\"true\" aria-multiline=\"true\" aria-readonly=\"false\" aria-label=\"Enter a question\" data-wp-block-attribute-key=\"faq-question-1784666612417-question\"><strong><em data-rich-text-format-boundary=\"true\">Can I dispense with a label if the use of AI is \u201eobvious\u201c anyway?<\/em><\/strong><\/p>\n<p class=\"block-editor-rich-text__editable schema-faq-answer rich-text\" role=\"textbox\" contenteditable=\"true\" aria-multiline=\"true\" aria-readonly=\"false\" aria-label=\"Enter answer to the question\" data-wp-block-attribute-key=\"faq-question-1784666612417-answer\"><span data-path-to-node=\"5,0\">Although the law provides for this exception in the case of interactive systems, it is to be interpreted extremely restrictively.<\/span><span data-path-to-node=\"5,2\">. Users' mere general knowledge of the existence of AI is by no means sufficient.<\/span><span data-path-to-node=\"5,4\">. Anyone relying on this exception (for example, in the case of tools for trained employees) must carry out a documented, target-group-specific assessment that also takes vulnerable groups into account.<\/span><span data-path-to-node=\"5,6\">. A mere \u201eThat was obvious\u201c does not provide protection in administrative matters when doubt arises.<\/span><\/p>\n<\/div>\n<div class=\"schema-faq-section\">\n<p class=\"block-editor-rich-text__editable schema-faq-question rich-text\" role=\"textbox\" contenteditable=\"true\" aria-multiline=\"true\" aria-readonly=\"false\" aria-label=\"Enter a question\" data-wp-block-attribute-key=\"faq-question-1784666652787-question\"><strong><em data-rich-text-format-boundary=\"true\">When is the AI labeling for editorial texts no longer required?<\/em><\/strong><\/p>\n<p class=\"block-editor-rich-text__editable schema-faq-answer rich-text\" role=\"textbox\" contenteditable=\"true\" aria-multiline=\"true\" aria-readonly=\"false\" aria-label=\"Enter answer to the question\" data-wp-block-attribute-key=\"faq-question-1784666652787-answer\"><span data-path-to-node=\"6,0\">AI-generated texts on topics of public interest do not require an AI label if they have undergone genuine human review (including fact-checking) and a person or entity bears ultimate editorial responsibility.<\/span><span data-path-to-node=\"6,2\">. Important: The guidelines require that the identity and contact details of the controller must be made publicly accessible.<\/span><span data-path-to-node=\"6,4\">. In addition, a substantial AI intervention that takes place only after human approval regularly nullifies this exception.<\/span><span data-path-to-node=\"6,6\">.<\/span><\/p>\n<\/div>\n<div class=\"schema-faq-section\">\n<p class=\"block-editor-rich-text__editable schema-faq-answer rich-text\" role=\"textbox\" contenteditable=\"true\" aria-multiline=\"true\" aria-readonly=\"false\" aria-label=\"Enter answer to the question\" data-wp-block-attribute-key=\"faq-question-1784666698057-answer\">\u00a0<\/p>\n<\/div>\n<h3 id=\"page-planen-sie-den-einsatz-von-ki-systemen-oder-benotigen-sie-unterstutzung-bei-der-umsetzung-der-neuen-transparenzpflichten\">Are you planning to use AI systems or do you need support in implementing the new transparency obligations?<\/h3>\n<p><em>At ATB.LAW, we provide companies with practical and sound advice on the legal requirements for using AI systems, particularly regarding the AI Act. We evaluate your existing AI applications, adapt your compliance structures accordingly, and legally secure your business operations. <\/em><em> Contact <a href=\"https:\/\/atb.law\/en\/stefan-knotzer\/\">Stefan Knotzer<\/a> and <a href=\"https:\/\/atb.law\/en\/roman-taudes\/\">Roman Taudes<\/a> at any time under <a href=\"mailto:office@atb.law\">office@atb.law<\/a> or by phone at <a href=\"tel:+4313912345\">01 39 12345<\/a> for a non-binding initial consultation.<\/em><\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"template":"","categories":[29],"class_list":["post-9211","blog-post","type-blog-post","status-publish","has-post-thumbnail","hentry","category-datenschutz-und-ki"],"acf":[],"post-kategorie":"29","_post-kategorie":"field_66d947537140a","post-kurzbeschreibung":"Was Unternehmen zu den neuen EU-Leitlinien wissen m\u00fcssen","_post-kurzbeschreibung":"field_66d949fe1efe2","post-beitragsbild":"9212","_post-beitragsbild":"field_66d94a4a1efe3","post-author_post-author-name":"Stefan Knotzer","_post-author_post-author-name":"field_66d94a801efe5","post-author_post-author-foto":"8759","_post-author_post-author-foto":"field_66d94aa11efe6","post-author":"","_post-author":"field_66d94ee2827ca","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Act Leitlinien: Neue Transparenzpflichten &amp; Compliance<\/title>\n<meta name=\"description\" content=\"Erfahren Sie alles \u00fcber die finalen EU-Leitlinien zur KI-Transparenz nach Art. 50 KI-VO. Wichtige Pflichten, Ausnahmen &amp; Fristen ab August 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atb.law\/en\/blog-post\/ai-transparency-according-to-the-ai-act-what-companies-need-to-know-about-the-new-eu-guidelines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Act Leitlinien: Neue Transparenzpflichten &amp; Compliance\" \/>\n<meta property=\"og:description\" content=\"Erfahren Sie alles \u00fcber die finalen EU-Leitlinien zur KI-Transparenz nach Art. 50 KI-VO. Wichtige Pflichten, Ausnahmen &amp; Fristen ab August 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atb.law\/en\/blog-post\/ai-transparency-according-to-the-ai-act-what-companies-need-to-know-about-the-new-eu-guidelines\/\" \/>\n<meta property=\"og:site_name\" content=\"ATB.LAW\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-02T12:09:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/atb.law\/wp-content\/uploads\/2026\/07\/Blog-Bild.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1006\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/atb.law\\\/blog-post\\\/ki-transparenz-nach-der-ki-vo-was-unternehmen-zu-den-neuen-eu-leitlinien-wissen-muessen\\\/\",\"url\":\"https:\\\/\\\/atb.law\\\/blog-post\\\/ki-transparenz-nach-der-ki-vo-was-unternehmen-zu-den-neuen-eu-leitlinien-wissen-muessen\\\/\",\"name\":\"AI Act Leitlinien: Neue Transparenzpflichten & Compliance\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atb.law\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/atb.law\\\/blog-post\\\/ki-transparenz-nach-der-ki-vo-was-unternehmen-zu-den-neuen-eu-leitlinien-wissen-muessen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/atb.law\\\/blog-post\\\/ki-transparenz-nach-der-ki-vo-was-unternehmen-zu-den-neuen-eu-leitlinien-wissen-muessen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/atb.law\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Blog-Bild.jpg\",\"datePublished\":\"2026-07-21T20:59:27+00:00\",\"dateModified\":\"2026-08-02T12:09:42+00:00\",\"description\":\"Erfahren Sie alles \u00fcber die finalen EU-Leitlinien zur KI-Transparenz nach Art. 50 KI-VO. Wichtige Pflichten, Ausnahmen & Fristen ab August 2026.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/atb.law\\\/blog-post\\\/ki-transparenz-nach-der-ki-vo-was-unternehmen-zu-den-neuen-eu-leitlinien-wissen-muessen\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/atb.law\\\/blog-post\\\/ki-transparenz-nach-der-ki-vo-was-unternehmen-zu-den-neuen-eu-leitlinien-wissen-muessen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/atb.law\\\/blog-post\\\/ki-transparenz-nach-der-ki-vo-was-unternehmen-zu-den-neuen-eu-leitlinien-wissen-muessen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/atb.law\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Blog-Bild.jpg\",\"contentUrl\":\"https:\\\/\\\/atb.law\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Blog-Bild.jpg\",\"width\":1006,\"height\":1024,\"caption\":\"KI Verordnung AI Act Transparenzrichtlinie\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/atb.law\\\/blog-post\\\/ki-transparenz-nach-der-ki-vo-was-unternehmen-zu-den-neuen-eu-leitlinien-wissen-muessen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/atb.law\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"KI-Transparenz nach der KI-VO (AI ACT)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/atb.law\\\/#website\",\"url\":\"https:\\\/\\\/atb.law\\\/\",\"name\":\"atb Rechtsanw\u00e4lte\",\"description\":\"Rechtsanwaltskanzlei in Wien\",\"publisher\":{\"@id\":\"https:\\\/\\\/atb.law\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/atb.law\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/atb.law\\\/#organization\",\"name\":\"atb Rechtsanw\u00e4lte\",\"url\":\"https:\\\/\\\/atb.law\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/atb.law\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/atb.law\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/ATB_Rechtsanwaelte_site-logo-beige.png\",\"contentUrl\":\"https:\\\/\\\/atb.law\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/ATB_Rechtsanwaelte_site-logo-beige.png\",\"width\":1572,\"height\":1110,\"caption\":\"atb Rechtsanw\u00e4lte\"},\"image\":{\"@id\":\"https:\\\/\\\/atb.law\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI Act Guidelines: New Transparency Obligations &amp; Compliance","description":"Learn all about the final EU guidelines on AI transparency pursuant to Article 50 of the AI Act. Important obligations, exemptions &amp; deadlines starting August 2026.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/atb.law\/en\/blog-post\/ai-transparency-according-to-the-ai-act-what-companies-need-to-know-about-the-new-eu-guidelines\/","og_locale":"en_US","og_type":"article","og_title":"AI Act Leitlinien: Neue Transparenzpflichten & Compliance","og_description":"Erfahren Sie alles \u00fcber die finalen EU-Leitlinien zur KI-Transparenz nach Art. 50 KI-VO. Wichtige Pflichten, Ausnahmen & Fristen ab August 2026.","og_url":"https:\/\/atb.law\/en\/blog-post\/ai-transparency-according-to-the-ai-act-what-companies-need-to-know-about-the-new-eu-guidelines\/","og_site_name":"ATB.LAW","article_modified_time":"2026-08-02T12:09:42+00:00","og_image":[{"width":1006,"height":1024,"url":"https:\/\/atb.law\/wp-content\/uploads\/2026\/07\/Blog-Bild.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/atb.law\/blog-post\/ki-transparenz-nach-der-ki-vo-was-unternehmen-zu-den-neuen-eu-leitlinien-wissen-muessen\/","url":"https:\/\/atb.law\/blog-post\/ki-transparenz-nach-der-ki-vo-was-unternehmen-zu-den-neuen-eu-leitlinien-wissen-muessen\/","name":"AI Act Guidelines: New Transparency Obligations &amp; Compliance","isPartOf":{"@id":"https:\/\/atb.law\/#website"},"primaryImageOfPage":{"@id":"https:\/\/atb.law\/blog-post\/ki-transparenz-nach-der-ki-vo-was-unternehmen-zu-den-neuen-eu-leitlinien-wissen-muessen\/#primaryimage"},"image":{"@id":"https:\/\/atb.law\/blog-post\/ki-transparenz-nach-der-ki-vo-was-unternehmen-zu-den-neuen-eu-leitlinien-wissen-muessen\/#primaryimage"},"thumbnailUrl":"https:\/\/atb.law\/wp-content\/uploads\/2026\/07\/Blog-Bild.jpg","datePublished":"2026-07-21T20:59:27+00:00","dateModified":"2026-08-02T12:09:42+00:00","description":"Learn all about the final EU guidelines on AI transparency pursuant to Article 50 of the AI Act. Important obligations, exemptions &amp; deadlines starting August 2026.","breadcrumb":{"@id":"https:\/\/atb.law\/blog-post\/ki-transparenz-nach-der-ki-vo-was-unternehmen-zu-den-neuen-eu-leitlinien-wissen-muessen\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/atb.law\/blog-post\/ki-transparenz-nach-der-ki-vo-was-unternehmen-zu-den-neuen-eu-leitlinien-wissen-muessen\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/atb.law\/blog-post\/ki-transparenz-nach-der-ki-vo-was-unternehmen-zu-den-neuen-eu-leitlinien-wissen-muessen\/#primaryimage","url":"https:\/\/atb.law\/wp-content\/uploads\/2026\/07\/Blog-Bild.jpg","contentUrl":"https:\/\/atb.law\/wp-content\/uploads\/2026\/07\/Blog-Bild.jpg","width":1006,"height":1024,"caption":"KI Verordnung AI Act Transparenzrichtlinie"},{"@type":"BreadcrumbList","@id":"https:\/\/atb.law\/blog-post\/ki-transparenz-nach-der-ki-vo-was-unternehmen-zu-den-neuen-eu-leitlinien-wissen-muessen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/atb.law\/"},{"@type":"ListItem","position":2,"name":"KI-Transparenz nach der KI-VO (AI ACT)"}]},{"@type":"WebSite","@id":"https:\/\/atb.law\/#website","url":"https:\/\/atb.law\/","name":"atb Attorneys at Law","description":"Law firm in Vienna","publisher":{"@id":"https:\/\/atb.law\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/atb.law\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/atb.law\/#organization","name":"atb Attorneys at Law","url":"https:\/\/atb.law\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/atb.law\/#\/schema\/logo\/image\/","url":"https:\/\/atb.law\/wp-content\/uploads\/2024\/05\/ATB_Rechtsanwaelte_site-logo-beige.png","contentUrl":"https:\/\/atb.law\/wp-content\/uploads\/2024\/05\/ATB_Rechtsanwaelte_site-logo-beige.png","width":1572,"height":1110,"caption":"atb Rechtsanw\u00e4lte"},"image":{"@id":"https:\/\/atb.law\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/atb.law\/en\/wp-json\/wp\/v2\/blog-post\/9211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atb.law\/en\/wp-json\/wp\/v2\/blog-post"}],"about":[{"href":"https:\/\/atb.law\/en\/wp-json\/wp\/v2\/types\/blog-post"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atb.law\/en\/wp-json\/wp\/v2\/media\/9212"}],"wp:attachment":[{"href":"https:\/\/atb.law\/en\/wp-json\/wp\/v2\/media?parent=9211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atb.law\/en\/wp-json\/wp\/v2\/categories?post=9211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}